A FRESH TAKE ON SUSTAINABILITY

Sustainability isn’t a box you tick

It’s a muscle you train. If you ask us, big change starts with small choices you repeat until you force the world to shift with you. We’re on a mission to disrupt the way the world consumes fashion. 

Our logic is simple

If your clothes stay clean longer, you’ll wash them less and wear them longer. If your clothes last longer, you’ll buy less of them. And if they just so happen to be the kind of luxuriously comfortable yet good-looking wardrobe essentials you don’t need many of, that’s what we call a win-win. 

The dirt on disposable fashion 

Not to go all Wikileaks on our industry, but it’s got some pretty dirty secrets. When shoppers are tempted into impulse buying low-quality, mass-produced fashion, it creates insane amounts of textile waste. Wake-up call! It’s 2022 and the planet is (literally) burning. Disposable fashion just isn’t something we should wear anymore. Our European Fashion Waste Index dishes the dirt.

Here’s the math

When you upgrade to a LABFRESH wardrobe you spend less, create less waste, and save water and electricity. “That sounds epic,” you say, “Now hit me with the cold hard facts.” Sure thing. We crunched the numbers so you don’t have to. 

Our promise

We pledge to never make normal products, to not use harmful chemicals, to continuously strive to make the most durable version of any product.


Lotte Vink & Kasper Brandi Petersen

Fresh from the lab